WHITE RIBBON AMBASSADORS

Allyship is at the heart of being an Ambassador.

As a White Ribbon Ambassador you will share our message and raise awareness about harmful definitions of masculinity and promote positive traits such as empathy and care.


Learn more about our White Ribbon Ambassador programme:

  • You must first complete both registration steps to become an Ambassador (please refer to the Ambassador and Champion page FAQs to learn the full registration process).

    Once you’ve completed your registration, you will receive a welcome email.

    The welcome email contains details of how to access our exclusive Resource Hub, complete with training, awareness raising tools and learning materials. The Resource Hub will be your one-stop shop for everything you need to deliver on your role as an Ambassador. We update it regularly with news, new materials and training and events.

  • There are many reasons why someone chooses to become an Ambassador, including:

    • As part of their job

    • To make a difference in their workplace.

    • They have direct experience of violence against women.

    • They want to make a difference and know that they have skills that can help.

    • Currently most volunteer as part of their workplace Accreditation to help progress ending violence and increasing gender equality for your workplace. There are also non-affiliated Ambassadors, who deliver their own raising-awareness activities. This is usually through a fundraising event such as a marathon or bake sale.

    • Wear a white ribbon and promote White Ribbon among their friends, colleagues and communities.

    • To use White Ribbon UK presentations and materials and follow guidelines for other events.

    • To work towards encouraging 100 people, especially men, to make the White Ribbon Promise.

    • Educate themselves and others – utilise our online content and make sure you access to our resources.

    • Make sure they know how to signpost people towards help.

    • Use social media and other platforms to raise awareness and engage with others, such as recording a podcast or writing a blog for your workplace.

    • Get involved with White Ribbon Day on 25th November!

    • To actively reflect on their own behaviours, beliefs and actions.

    • To educate themselves about what violence is, its root causes and the effects it has on equality.

    • To look to positively influence other men and boys, and to instigate allyship.

    • Where safe to do so, challenge dominant masculine norms and unacceptable behaviour.

  • Becoming a White Ribbon Ambassador is an important role that carries serious responsibility. It is necessary that you understand the commitment you are making to take an active role in ending violence against women and girls and building a culture of equality and respect.

    To do this, we ask that everyone reads thoroughly and agrees to the Code of Conduct. Ambassadors and Champions commitment to the Code of Conduct will need to be renewed on an annual basis. 

BECOME AN AMBASSADOR

Applying to become a White Ribbon Ambassador is a two-step process. Follow the steps below to start your journey towards becoming an ally to women and girls and a changemaker in your community. After you’ve submitted the registration form, please review our organisational values and be sure to read some important practical information for White Ribbon Ambassadors.

STEP 1

Register your interest to become a White Ribbon Ambassador.

STEP 2

Please look out for an email following Step 1 with instructions on how to access the induction videos and the final registration form. You will need to complete the short induction and agree to the Code of Conduct in order to finalise your registration, which will be confirmed in a welcome letter* sent to you.

As an active ally working to support our mission to prevent violence against women, we provide custom badges to Ambassadors on our shop. Ambassadors can take advantage of a 10% discount, included in your welcome letter.

Please note, if you are an Ambassador working at an Accredited Organisation, we will send your complimentary badge to your Accreditation Lead Contact. Please liaise with them to receive this. Not sure who serves as your organisation’s lead contact? Get in touch!

*Welcome letters are not sent out automatically. The White Ribbon UK teams sends these out every Friday morning. This may change during holiday periods.


Our Values

Partnership

We will seek to achieve our goals through partnership with all groups, organisations and businesses that share our vision

Empowerment

We will aim to empower individuals to participate in the work of White Ribbon UK at all levels.

Respect

We shall ensure that all staff, trustees, Ambassadors, Ambassadors and volunteers will treat others with respect.

Integrity

We aim to demonstrate integrity in all our dealings with the public and live our values

Safety

We recognise that we will encounter people who are at risk, have experienced or are experiencing male violence and we will not take any action that would place others in danger.

Sensitivity

We will be sensitive to and listen to people who are at risk

Inclusivity

We aim to provide an inclusive environment where diversity and individual difference are understood and respected


Practical Information

Please note:

  • Our telephone number: 01422 417327

  • Our office email: info@whiteribbon.org.uk

  • Our home office address: White Ribbon UK, Unit 31, The Town Hall, St Georges Street, Hebden Bridge HX7 7BY

  • That White Ribbon UK is the working name of White Ribbon Campaign Ltd, a registered charity in England and Wales (No. 1123874) and a company limited by guarantee (No. 05617302).

  • If you have organised a fundraising event ensure that all money collected is counted in front of an independent witness and paid into the White Ribbon bank account as soon as possible.

HEAR FROM OUR AMBASSADORS

Our ambassadors are vital to our work as they speak out to end men’s violence against women and girls in their communities, workplaces and among their friends.

This is what some of them have said:

Barry: Becoming an Ambassador has provided impetus, resources, ideas and focus for someone who was already very passionate about eliminating male violence towards women. It has also brought me together with other like-minded men who similarly feel that we need to recognise male violence against women as a man’s issue, and that the responsibility for ending it should rest primarily with men. I am proud to wear the White Ribbon Ambassador badge on a daily basis, and feel that it helps prompt the much-needed conversations with other men and boys that may not otherwise take place.

Mike: It’s basically about empowering men to not be bystanders to domestic abuse and to empower men to become ambassadors for the cause. Obviously men are victims as well and we are doing a lot of work within the police to incorporate training into male victims as well. The majority of the perpetrators are men, and if we can target the highest level of perpetrators then hopefully we can help lower the number of them which means we will have fewer victims.”

Steve: Whatever I can do in solidarity with women and their fight for the basic rights of safety and fairness, will be also in my own interests as a man. There are no ‘losers’ in this process, in spite of what some in the ‘Men’s Rights’ movement seem to fear. Because when relationships are based on equality and respect, everybody gains. That’s surely a future worth working for”.